The challenge of the project consisted in the development of an efficient exhibition space with a strong image within the existing industrial area, with a total surface area of about 1.000 square meters.
The project foresees, as a fulcrum of the exhibition, a square-shaped space with an area of 717 square meters.The space has been completely reconfigured thanks to the creation of a central elliptical area used as a cinema hall, around it an uninterrupted circular path which leads to the 6 themed exhibition halls.For the reconfiguration of the spaces WT Project was inspired by the concept of the circuit and the racing tracks, creating a fluid and dynamic exhibition flow that emphasizes the winning image of the brand.