The main display area was divided into 3 parts for 3 models; Abarth and the racing cars, Alfa Romeo and the rest is for Fiat. As well as the information desk area, the waiting lounge has been decorated differently under the red color scheme to represent the brand identity. The showroom is also equipped with modern technology devices and furniture; virtual reality experience, real test drive, display screen and model on tablet for material testing, which were situated in the experience and customized area.